Case Study: Consumer Credit Reporting Agency achieves safer customers, scalable lead capture, and increased revenue with Informatica MDM-Relate 360

Consumer Credit Reporting Agency Keeps Customers Safer and More Informed with Connected Data

One of the four major U.S. consumer credit reporting agencies ran a successful dark‑web email scan campaign that drove millions of visitors but exposed a gap: legacy lead-capture and matching tools couldn’t scale or connect incoming emails to the company’s vast consumer data to determine whether a contact was an existing customer, an existing lead, or a new prospect. The business needed a fast, standardized way to enrich leads, personalize outreach, and meet a tight deadline for production-scale processing.

The agency deployed Informatica MDM‑Relate 360 on AWS Elastic MapReduce to create a single view of customers and leads, matching incoming emails across data sources in real time. The solution scaled to handle millions of leads, enabled targeted remarketing and dynamic offers, increased conversions and upsell rates, and reduced customer acquisition costs—while providing a foundation for future lead sources, analytics, and self‑service dashboards.