Case Study: Condé Nast achieves unified customer data and increased direct revenue with Informatica

Condé Nast goes from "data as a nuisance" to "data as an asset" with Informatica

Condé Nast is a leading magazine publisher in the U.S. with 18 consumer titles (including Vogue, The New Yorker, GQ, Vanity Fair and Architectural Digest), four B2B publications, 27 websites and 50+ apps. As readership shifted online and to mobile, customer data became fragmented across multiple systems, making it hard to identify subscribers, remove duplicate addresses, geocode locations, and match online and print audiences for omnichannel marketing.

Condé Nast deployed Informatica PowerCenter and Informatica Data Quality to integrate diverse data sources, clean and deduplicate addresses, and apply geo-coordinates to build unified customer profiles across titles and channels. The solution improved data accuracy, enabled targeted geo-location marketing, supported cross-sell and up-sell efforts, grew the customer base, and helped raise direct revenues (moving toward the company’s goal of increasing direct revenue from 20% to 30%).

Condé Nast

Justin Glatz

Director of Business and Corporate Systems