Case Study: Comcast achieves scalable customer insights and proactive experience management with Informatica

Comcast - Customer Case Study

Comcast Cable, which serves over 27 million residential and business customers across 39 states and represents roughly two‑thirds of Comcast Corporate revenue, faced a rapid Big Data expansion—growing to more than 10 petabytes and 430 nodes in under two years. Managing massive streaming data from customer devices created challenges around data ingestion, quality and performance needed to understand consumer preferences and drive actionable insight.

Comcast standardized on Informatica Big Data Management (alongside Informatica’s broader data, MDM, B2B and security tools) to maximize reuse of development and resources and simplify Hadoop integration. The solution improved customer usage data quality and delivery, enabling Comcast to better understand product usage and proactively address customer experience issues in a more timely fashion.

Comcast