Case Study: Celcom Axiata Berhad accelerates 5G innovation with Informatica AI-powered data governance

Celcom Improves Data Governance to Accelerate 5G Innovation

Celcom Axiata Berhad, a leading Malaysian telco with over 8 million subscribers, wanted to become a data-driven organization to accelerate 5G innovation but faced fragmented source systems, no formal data dictionary or metadata, and slow, manual reporting—one regulatory report took about 150 man‑hours to produce. These challenges hindered timely decision‑making, regulatory compliance, and the ability to monetize new digital services.

Celcom deployed Informatica Axon Data Governance with Enterprise Data Catalog, Data Engineering Quality and Integration, leveraging AI/ML to automate cataloging, assign ownership, and monitor data quality across the enterprise (delivered in six months). The solution cut report time from ~150 hours to 5 hours, sped data deduplication and quality checks up to 30× faster, improved compliance and privacy controls, and unlocked richer insights for better customer experiences and new monetization opportunities.

Celcom Axiata Berhad

Jacky Cheong

Head of Enterprise Data Governance