Case Study: Camping World achieves a single customer view and improved customer satisfaction with Informatica Customer 360

Camping World Personalizes the Customer Experience for Outdoor Enthusiasts

Camping World, a leading U.S. RV and outdoor retailer with more than 10 million customers and 168+ locations, faced fragmented systems and millions of duplicate or stale contact records across its lines of business. Siloed applications and slow data updates made it hard to identify unique customers, causing marketing errors, duplicated promotions, delayed service, and barriers to new data-driven initiatives like personalized offers and consent management.

Using Informatica Customer 360, Camping World matched and merged 29 million customer records into single golden identities, integrated Oracle EBS, Salesforce and other source systems for near‑real‑time updates, and built a strong identifier hierarchy to prevent new duplicates. The outcome: a single, up‑to‑date customer view that improved CSAT, enabled more effective sales, marketing and service interactions, and laid the groundwork for personalized marketing and compliance with privacy regulations.

Camping World

Terry Britt

Manager Enterprise Data Team