Case Study: Online Tool Retailer boosts sales 18% and cuts product data time 80% with Informatica MDM – Product 360

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A Germany-based, web-only industrial supplier serving small businesses worldwide needed to scale its online catalog and improve the buying experience. Its legacy PIM made supplier onboarding take months, price updates take days, and left the team unable to identify duplicate SKUs or track missing product attributes (photos, descriptions, safety data), creating operational drag and compliance risk — the company aimed to deploy a new system within six weeks to support growth to more than 1 million SKUs.

The retailer replaced its homegrown PIM with Informatica MDM – Product 360 (deployed by Arvato Systems) and used Informatica Data Quality to automate completeness checks and publish to 17 channels. Results included an 80% cut in product data management time, a 44% reduction in duplicate SKUs (catalog reduced from >450,000 to ~250,000), an 18% sales increase in one year, faster supplier onboarding and publication, and overall improved data quality and reduced risk.