Case Study: Avvo achieves hourly lead insights and 4-hour-to-20-minute Salesforce data delivery with Informatica Big Data Management

Avvo Delivers Big Data Marketing Insights to Lawyers

Avvo, a Seattle-based legal marketplace that profiles 97% of U.S. attorneys and handles millions of user interactions, faced growing big data volumes that its enterprise data warehouse and in-house Hadoop processes could no longer support. The company needed a scalable, high-performance way to deliver near‑real‑time ad performance and web-services data into Salesforce so sales and marketing could act on leads faster, while also enabling automation and self‑service to avoid burdening its development team.

Avvo standardized on Informatica Big Data Management running on Hadoop in Amazon EMR to automate data ingestion, parsing, and delivery with native APIs and parallel processing. The platform shifted data delivery from daily to hourly, cut data extraction time from four hours to 20 minutes, enabled self‑service analytics for business users, freed developers for higher‑value work, and helped Avvo capture more leads and increase revenue.

Avvo

Sarbendu Mandal

Manager, Big Data Engineering