Case Study: Avis Budget Group achieves real-time global fleet optimization with Informatica

Avis Budget Group Optimizes Vehicle Rental Services Using Real-Time Data

Avis Budget Group, the parent of Avis, Budget and Zipcar, operates a global fleet of about 650,000 vehicles and faced growing pressures from new competitors and rapid technology change. Its 70-year legacy IT landscape—split historically into North America and International silos—made it hard to get a real-time, enterprise view of telematics, GPS and IoT sensor data, while also requiring stronger data quality, governance and documentation to reduce business risk and enable new digital services.

Avis built a cloud-based data lake and next‑generation platform on AWS using Informatica (Big Data Management, Big Data Quality, Enterprise Data Catalog, Axon and Enterprise Data Preparation) to ingest, profile, catalog and operationalize real-time vehicle data. The result is an end-to-end pipeline that gives fleet managers faster access to live vehicle insights, improves data quality and governance, enables self-service analytics for business users, increases productivity, and supports fleet optimization—with 150,000 connected cars today and plans to connect the entire fleet.

Avis Budget Group

Christopher Cerruto

VP of Global Enterprise Architecture and Analytics