Case Study: Addivant achieves 10% inventory reduction and real-time pricing and sales visibility with Informatica Cloud

Addivant drastically improves its sales process with Informatica cloud

Addivant, a global supplier of antioxidants, intermediates, polymer modifiers and UV stabilizers, faced pressure from new private equity ownership to meet aggressive sales and operational targets and to provide customers with fast, accurate pricing. Their sales support process was slow and complex—teams had to cross‑tabulate shipping, regulatory and volume‑discount impacts on pricing, manually transfer SAP data into Salesforce using complex protocols, and rely on static, often out‑of‑date reports across an inefficient cross‑functional workflow.

Addivant deployed Informatica Cloud (using the SAP connector) to extract SAP data in real time into a centralized Salesforce dashboard accessible on desktop and mobile. The solution consolidated corporate performance data, enabled dynamic reporting and KPI drill‑downs for accurate profitability analysis, sped the sales cycle, improved cross‑functional visibility, and helped achieve a 10% reduction in inventory.

Addivant