Case Study: Robinson Club achieves accurate international guest addresses and up to 40% faster data capture with Informatica (AddressDoctor)

Accurate guest addresses with protel and AddressDoctor

Robinson Club, a TUI subsidiary and the German market leader in premium club holidays with 23 resorts across 11 countries, needed reliable international guest addresses for reservations and marketing. Using protel MPE to record addresses from multiple sources, the company faced inconsistent and incomplete data that hindered communication and customer retention.

They integrated AddressDoctor’s web-service validation into protel, which verifies and corrects addresses in 246 countries at capture. The result: a consistently high-quality address database, up to 40% faster data entry, fewer returned mails, accurate online reservations and improved direct-marketing effectiveness leading to higher occupancy.

Robinson Club

Bernd Schindler

Head of Information Technology