Case Study: Winsupply Inc. achieves 10% online sales growth and rapid product-data integration with Informatica

A Winning Data Strategy: Winsupply Fuels Ongoing Growth

Winsupply is a leading U.S. B2B distributor of plumbing, heating, electrical, and industrial supplies, with 500+ independently operated warehouses, over 5,000 suppliers, 6 million SKUs, and 30,000 customers. Rapid growth exposed limitations in legacy systems and fragmented product, supplier, and customer data—resulting in poor online product descriptions, slow acquisition integrations, and a need for stronger data quality and governance to stay competitive.

Winsupply implemented the Informatica Intelligent Data Platform (including MDM – Product 360 and Data Quality) to consolidate, cleanse, and govern product data in a single trusted system. The change boosted online sales by 10% through improved search and richer product information, cut data steward workload by 50%, sped acquisition data integration from months to about five days, increased online product listings, and enabled faster, data-driven business decisions.

Winsupply Inc.

Tom Gottweis

Head of Data Strategy