Case Study: Rodobens achieves AI-ready customer personalization and operational efficiency with Informatica

From zero to 360° Rodobens banks on AI-ready data to transform CX

Rodobens, a financial services leader with five business units, needed to improve customer personalization and streamline operations by reimagining its master data strategy. It turned to Informatica’s Intelligent Data Management Cloud (IDMC) to create a stronger data foundation for its CRM and customer experience efforts.

With Informatica, Rodobens built a governed “single source of truth” and became ready to use predictive and generative AI safely for personalized interactions at scale. The results included cutting monthly data maintenance effort by over 50%, reaching 182% of its GMV target in the first six months of new CRM campaigns, and generating an estimated $40M in additional annual GMV.

Rodobens

Daniela Zanfolin

IT Superintendent