Case Study: Tommy Bahama improves customer messaging and increases sales with Infor Epiphany (Infor)

Tommy Bahama Improves Messaging with Infor Epiphany

Tommy Bahama, a lifestyle and fashion retailer known for apparel, swimwear and home décor, faced the need to better understand and cultivate customer data and to deliver more focused outreach across its customer base.

By implementing Infor Epiphany CRM, the company gained analytics-driven segmentation, multi-channel reach and real-time dashboards with a flexible marketing calendar. The result was increased sales, clearer, faster decision-making and the ability to target the right database segments with the right messages.

Tommy Bahama

Rob Goldberg

SVP of Operations, Tommy Bahama