Case Study: Sunny Delight Beverages achieves elimination of data silos and supply‑chain profit optimization with Infor's Birst

SunnyD eliminates data silos with Birst

Sunny Delight Beverages Co., maker of SunnyD and other juice‑based drinks, was left with eight separate legacy BI systems after its spinoff from Procter & Gamble. Those siloed sources produced conflicting figures, causing revenue unpredictability, inflated inventory buffers, unclear promotion profitability and limited decision‑making agility across the business.

SunnyD adopted Birst’s Networked BI to consolidate data with centralized governance while enabling department‑level self‑service dashboards, creating cross‑functional visibility across sales, marketing, logistics, production and accounting. That change improved promotion forecasting and scheduling, enabled pre‑shipping to lower transportation costs (7% savings), drove a 90% reduction in plant overtime, a 2% sales increase, $195,000 in annual contract‑staff savings, faster reconciliations and a 50% smaller accounting team—delivering measurable profit optimization across the supply chain.

Sunny Delight Beverages

Shawn Roberts

VP and CIO