Case Study: Seneca achieves streamlined B2B and B2C buying with Infor Product Configurator

Seneca improves B2B and B2C buying experience with Infor Product Configurator

Seneca, a U.S.-based custom computer manufacturer and value-added distributor with more than 30 years of experience, needed to tailor the buying and ordering experience for both B2B partners and B2C customers. The company faced challenges delivering configure-price-quote, order entry, and status inquiry capabilities for partners while enabling self-service B2C buying, simplifying complex configuration and pricing rules, and consolidating multiple systems into a single solution tied to its ERP and web sales channels.

Seneca implemented Infor Product Configurator integrated with Microsoft Dynamics AX and its web/e‑commerce sites, creating a self-service partner portal, a tailored B2B site, and a B2C storefront. The solution delivered faster, more intuitive quotes and order entry, consolidated disparate systems into one configurable platform, and streamlined product and pricing rule maintenance so changes (new products, component updates, end-of-life) could be implemented immediately and more efficiently.

Seneca

Walter Kolodziey

Director of Information Technology