Case Study: Rip Curl achieves global agility and real-time supply chain visibility with Infor CloudSuite Fashion (Infor)

Rip Curl stays ahead of the wave with Infor CloudSuite

Rip Curl, the Australian surf-wear brand headquartered in Torquay (AU $500M revenue, 3,000+ employees), still manufactures its iconic wetsuits in-house but faced a rapidly changing market as local surf shops gave way to flagship stores and ecommerce grew. The company needed a more agile, secure platform to integrate global supply-chain and business processes, gain real-time visibility, and capture economies of scale across retail, wholesale and manufacturing.

Rip Curl moved progressively to Infor CloudSuite Fashion—using its US operation as a test case—upgrading core ERP, peripheral applications and interfaces to a cloud-based, adaptive platform. The rollout delivered faster, real-time processes and clearer value-chain visibility, enabled easier collaboration with third-party warehouses, automated customer interfaces, eliminated manual processing, and established a foundation for uniform global business processing and improved customer service.

Rip Curl

Lachlan Farran

Chief Operating Officer