Case Study: Irwin elevates its buying experience with Infor CPQ

Irwin elevates digital buying with Infor CPQ and a Kansas City showroom digital twin

Irwin, a fourth-generation family business and global leader in fixed public seating and telescopic systems, sought to elevate its customer buying experience, better showcase its product portfolio, and engage customers digitally. To address this challenge, the company partnered with vendor Infor and implemented its Infor CPQ solution.

The solution implemented by Infor provided enterprise quoting and guided selling to simplify Irwin's sales approach. It also created a digital twin for product visualization, complementing the company's physical showroom. As a result, Irwin positioned itself to bring products to market faster as a more holistic solutions provider and scaled its customer engagement.