Case Study: ICC International Public Company achieves 50% more effective targeted campaigns and expands its customer base with Infor d/EPM and Infor BI

ICC International Public Company Limited expands its customer base with Infor d/EPM and Infor BI

ICC International Public Company Limited, a Bangkok‑based fashion distributor with more than $350M in revenue, faced rising pressure from domestic and international competitors. To protect market position and grow, ICC needed to build new product brands, expand online sales, and make promotional activities more effective by gaining clearer insights into customer behavior and demand.

ICC implemented Infor d/EPM and Infor BI to deliver customizable, fast reporting (including Google Maps integration) and trained staff to use the tools. The solutions gave executives clearer strategic visibility, enabled targeted marketing by customer segment, cut marketing costs, increased campaign effectiveness by 50%, and helped ICC expand its customer base and run the company more profitably.

ICC International Public Company

Boonkiet Chokwatana

Chairman