Case Study: Diane von Furstenberg achieves a DTC-first transformation and 65% email revenue growth with Infor Birst (Infor)

DVF successfully transforms into a DTC-first business with Infor Birst

Diane von Furstenberg (DVF), a global luxury fashion brand, shifted to a direct-to-consumer (DTC) strategy and needed a unified, omni-channel view of customers and inventory to drive traffic to dvf.com, protect brand experience, manage pricing and margins, and target the right customer segments across e-commerce and stores.

By implementing Infor Birst, DVF gained daily gross‑sales visibility and consolidated customer data to improve demand planning, pricing decisions, and segmentation for targeted email and paid campaigns. The company saw a 65% increase in email revenue for targeted segments, a 7% increase in e-commerce sales, improved margin-based pricing, and faster, more flexible reporting from a lightweight BI platform that scales with new data sources.

Diane von Furstenberg

Felipe Araujo

Head of Ecommerce