Case Study: DVF achieves DTC transformation and 65% email revenue growth with Infor Birst

DVF successfully transforms into a DTC-first business with Birst

Diane von Furstenberg (DVF), a global luxury fashion brand known for the iconic wrap dress, shifted from partner-driven sales to a direct-to-consumer strategy and needed a unified, omni-channel view of customers, inventory and margins. The challenge was driving traffic and sales to dvf.com while maintaining the right content, pricing and stock across e-commerce and stores, plus gaining KPIs and customer visibility to support targeted marketing and demand planning.

DVF implemented Birst BI to centralize sales and customer data, gain daily visibility into gross demand, and build customer segments for targeted email and paid-media campaigns. The solution improved demand forecasting and pricing decisions, increased reporting efficiency, and delivered measurable gains: a 7% rise in e-commerce sales and a 65% increase in email revenue for targeted segments, while enabling more effective retention and promotional strategies.

DVF

Felipe Araujo

Senior Director of E-commerce