Case Study: Dunlop Aircraft Tyres achieves improved communication and global CRM consistency with Infor CRM

Dunlop Aircraft Tyres improves communication with Infor CRM

Dunlop Aircraft Tyres, the UK’s sole aircraft tire manufacturer and retreader with operations in the UK, US and China, supplies new and retreaded tires to civil and military aviation customers worldwide. The company needed a robust, scalable sales platform to drive best practices, give teams a holistic view of customers, improve visibility and consistency across global sales and CRM functions, and provide timely, accurate prospect and customer information.

Dunlop implemented Infor CRM (complementing its Infor SyteLine ERP) with Outlook integration to ease user adoption. The solution delivered consistent, accurate data and timely reporting, enabling quicker, better decisions, increased productivity, stronger cross-site communication, and improved visibility across global operations.

Dunlop Aircraft Tyres

Stuart Hawker

Head of Marketing and Business Intelligence