Case Study: C.H. Briggs achieves a 360-degree view of customers and 40% faster backups with Infor

C.H. Briggs builds a better relationship with its customers

C.H. Briggs is a third-generation, family‑owned distributor of specialty building materials on the U.S. East Coast, supplying over 40,000 products through four distribution centers. Seeking to differentiate on customer intimacy rather than just operational efficiency, the company needed a way to combine ERP data with CRM insight to gain a 360-degree view of customers and support future growth — and the right server platform to run it.

C.H. Briggs became the first adopter of Inforce to integrate Infor Distribution A+ with Salesforce CRM, running on an IBM Power 720 Express with IBM i and implemented with partner Distributed Systems Services. The solution gave sales reps full purchase histories and enabled root‑cause analysis, while Capacity on Demand provided scalable performance; it also cut physical server footprint by more than 50%, reduced the nightly backup window by 40%, and materially lowered maintenance and licensing costs.

C.H. Briggs

Scott Withers

Chief Information Officer, C.H. Briggs