Case Study: Build.com achieves a 75% boost in catalog revenue with Infor (Birst)

Build.com boosts catalog revenue by 75% with better insights into customer behavior

Build.com, a Chico, CA–based leader in online home improvement retail, needed to reduce high customer-acquisition costs and gain clearer insight into which customer behaviors and marketing touchpoints drove value. The company sought to analyze marketing and sales frequency versus average spend, combine web clickstream and sales data, and use attribution to optimize marketing programs.

Using Infor Birst to unify clickstream and sales records and run attribution analysis, Build.com personalized offers and focused activities on its highest-value customers, cutting unnecessary marketing touchpoints and spend. The initiative drove a 75% lift in catalog revenue and produced operational efficiencies, including an expected savings of more than 100 hours per month from having a single, centralized reporting source.

Build.com

Brandon Proctor

Vice President of Marketing