Case Study: Rubicon Estate achieves centralized event bookings and improved VIP service with Infor Sales & Catering

A Infor Sales & Catering Case Study

Preview of the Rubicon Estate Case Study

Rubicon Estate - Customer Case Study

Rubicon Estate is a 120-year-old Napa winery that runs thousands of tours and more than 200 high-profile events each year. Managing estate activities across several separate databases left staff vulnerable to double-bookings, poor interdepartmental communication and time-consuming scheduling processes that undermined the level of service expected for their VIP guests.

Rubicon implemented ReServe Interactive® Event Management to centralize bookings, accounting and event data into one system. The unified platform let all departments view daily schedules, generate planning and financial reports, track ROI by room/event, automate task lists and improve costing — resulting in faster, more accurate scheduling, better staff communication and a more consistent, exclusive guest experience.


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Rubicon Estate

Sally Allred

Events Director


Infor Sales & Catering

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