Case Study: Icon Estates achieves centralized, cost-saving multi-property event management and improved guest experiences with Infor Sales & Catering

Icon Estates - Customer Case Study

Icon Estates, the fine-wine hospitality arm of Constellation Wines U.S., manages thousands of tastings, tours and events across multiple California wineries. Facing inconsistent booking processes, separate databases at each location and limited server capacity, the company needed to centralize reservations for five California properties to cut costs, eliminate IT overhead and deliver a consistent, high-quality guest experience.

Icon Estates moved to ReServe Anywhere, a web-based event management system, enabling a centralized reservations department, real-time access to unified guest data, and hosted servers that removed the need for on-site hardware and extra IT staff. The change streamlined scheduling and accounting, reduced redundancies and IT challenges, and improved operational efficiency and guest service across the estate.