Case Study: Dick's Last Resort achieves event revenue growth from $386K to $1.9M and streamlined event management with Infor Sales & Catering

Dick's Last Resort - Customer Case Study

Dick’s Last Resort, a national "eater‑tainment" restaurant chain based in Nashville, needed to scale its group event business but was hampered by an unintuitive catering system and inconsistent reporting. When VP Audrey Hamilton—an experienced ReServe user—joined in 2012, she identified replacing the legacy software as essential to growing events efficiently and consistently.

The company implemented ReServe’s Catering & Event Management with Event Lifecycle Technology to automate the event workflow, standardize steps of service, and centralize reporting. That change helped Dick’s grow event revenue from $386K in 2012 to $1.9M by 2014, expand its sales team and locations, and achieve more accurate forecasting and consistent, repeatable service.

Dick’s Last Resort

Audrey Hamilton

VP of Sales, Marketing & Souvenirs