Case Study: a Fortune 500 media company boosts sales performance with Infopro Learning's product knowledge training

Product Knowledge Workforce Performance Solution Training for a Distributed Sales Force

The customer, a Fortune 500 media company, faced a significant performance divide within its global, distributed sales force. A key challenge was a lack of consistent product knowledge, which was especially difficult for a team transitioning from traditional print to digital advertising services. Infopro Learning was engaged to implement a Sales Product Knowledge Workforce Performance Solution to address this.

Infopro Learning utilized its ARISE consulting model to create a blended learning solution, which included eLearning courses, mobile "mobisodes," and instructor-led training materials. This approach catered to the diverse sales team and provided just-in-time performance aids. The solution was instrumental in drastically improving the team's product knowledge, which led to a measurable sales performance improvement of over 7%.