Case Study: Leading Healthcare Marketers achieves a scalable learning experience with Infopro Learning

Corporate Training Solutions for Healthcare Marketers

The client, a leading healthcare marketer, sought to become a world-class marketing organization but faced key challenges with their existing training. Their LMS lacked the ability to create structured learning journeys, track individual progress, and incorporate gamification. They needed a partner to deliver a world-class corporate training solution focused on product knowledge, marketing, and soft skills, which led them to Infopro Learning.

Infopro Learning designed a comprehensive learning strategy built around a new core competency model. The solution included a customized curriculum with self-assessments and individual learning plans, all delivered via a Learning Experience Platform (LXP) that featured gamification with points and badges. This resulted in a consistent, scalable learning experience, aligned all marketers with the new model, and improved their time to proficiency. Infopro Learning's work was recognized with a Brandon Hall Excellence Award for Best Advance in Creating a Learning Strategy.