Case Study: Similarweb boosts engagement and trial sign-ups with Infogram’s API

Similarweb boosts Black Friday engagement with Infogram’s API and 10 live graphs

Similarweb, a global leader in digital intelligence, faced the challenge of creating a real-time data visualization campaign for Black Friday with limited resources and a tight timeline. Their existing tools could not deliver the dynamic, live-updating visualizations they needed. To overcome this, they turned to the API from their existing vendor, Infogram, for a fast and reliable solution.

Using Infogram's API, Similarweb embedded live-updating charts into their campaign with minimal development effort. The solution enabled automatic hourly data updates and required no further technical intervention after the initial setup. This resulted in one of their most successful campaigns of the year, driving a significant increase in trial sign-ups, more customer meetings booked, and boosted social media engagement.

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