Case Study: GTB achieves clearer social media reporting with Infogram

GTB - Customer Case Study

GTB, a global creative services advertising agency, needed a better way to turn large volumes of social media and campaign data into clear, branded reports for internal and client teams. Using Infogram, they moved beyond the limited charting tools in Office Suite and began creating easy-to-understand infographics and social media performance summaries for Ford of Europe.

With Infogram’s intuitive editor and interactive infographic capabilities, GTB produced visually engaging reports that helped stakeholders quickly understand campaign results, wins, and opportunities for improvement. The company highlighted strong performance metrics, including 10 million unique views, 223 thousand reactions/comments/shares, 9.4 million people reached, and an 82% average engagement rate, while also improving paid targeting, increasing engagement in key markets, and maintaining low cost per view.

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