Case Study: Fairfax Media boosts newsroom data visualization and engagement with Infogram

Fairfax Media - Customer Case Study

Fairfax Media, publisher of The Sydney Morning Herald and other major Australian and New Zealand news properties, needed a faster and more efficient way to create data visualizations for its newsroom. The team wanted a tool that could help reporters and editors produce charts quickly without relying on multiple developers or building and maintaining an in-house system. Vendor Infogram was evaluated as a replacement for the existing approach.

Infogram provided Fairfax Media with an off-the-shelf, customizable data visualization platform that supported maps, styles, and a wide range of chart types. As a result, many visualizations that once took a day or two could be completed in about 15 minutes, while newsroom teams across editorial, graphics, and even project management could create visuals and dashboards more easily. Fairfax Media also reported stronger page engagement, with interactive charts helping roughly double engagement on pages where they were used.

Fairfax Media

Matt Martel

Executive Editor, Presentation and Photography