Case Study: Leading Media Subscription Company achieves accurate marketing campaigns and reduced revenue leakage with Infogix Managed Services

"No Customer is Left Behind" with Infogix’s Managed Services

A multi-billion-dollar U.S. media subscription company with more than 25 million subscribers engaged Infogix while replacing its core marketing platform to ensure accurate, consistent campaign delivery. The goal—summed up as “No Customer is Left Behind”—was to establish Data Governance that would prevent revenue leakage, reduce reputational risk, and improve operational efficiency across complex vendor and campaign data flows.

Infogix delivered Managed Services, implementing 1,200 end-to-end controls in five months and providing 24x7x365 monitoring of vendor feeds, campaign files, and interfaces. Within three months the controls uncovered and mitigated critical data errors (incorrect start dates, missing or duplicate contacts, SLA gaps), leading to more reliable campaign delivery, reduced marketing spend, improved subscription revenue, and increased operational efficiency.