Case Study: Communication Service Provider (CSP) achieves higher subscriber conversion and retention with Infogix using 150M+ CDRs/day

Infogix Analytics Leverages 150M+ CDRs/Day to Convert and Retain Subscribers

A regional Communication Service Provider (CSP) offering voice, IPTV, broadband, VAS and SMS faced declining subscriber usage and an inefficient, IT‑dependent process for conversion and retention. Manual MIS reports couldn’t segment behavior or identify up‑sell and at‑risk customers across the carrier’s massive data volume—more than 150 million CDRs per day—so marketing couldn’t target offers or reverse churn effectively.

Infogix deployed its Enterprise Data Analysis Platform with propensity-to-churn modeling and real-time transactional behavioral analytics to segment customers, trigger automated SMS/offers, and track outcomes. The solution turned deep CDR insights into near‑real‑time actions and reporting, enabling dynamic targeting, campaign control and improved conversion and retention—delivering better campaign ROI and tighter control of the customer experience.