Case Study: Service Provider with 34 Million Customers achieves 89% upgrade conversion and 40%+ marketing ROI lift with Infogix PropensitySCORING

Infogix Analytics Increases Marketing Spend ROI By Over 40%

A global service provider with 34 million customers faced market saturation and slowing growth, so it needed to drive revenue from its existing base—particularly through device and plan upgrades for customers within 12 months of eligibility. Broad, untargeted upgrade campaigns were wasting budget and risking customer alienation.

Infogix deployed its PropensitySCORING model, combining credit class, asset tenure, plan type, usage, payment history, demographics, real‑time signals and third‑party data to rank customers by likelihood and ability to upgrade. By narrowing the campaign to the 60% most likely to accept, the client achieved an 89% offer conversion rate and increased marketing spend ROI by over 40%.