Case Study: Etumos achieves resource-efficient longitudinal lead analytics with InfluxData's InfluxDB

Etumos - Customer Case Study

Etumos, a data-driven web development and marketing engineering firm, built FlowBoost — a webhook-powered add-on for Marketo that runs a full JavaScript VM to perform complex field calculations, aggregations, and data normalization that Marketo alone can’t. A client asked for percentiles based on counts of specific activities per person over rolling 30-, 60-, and 90-day windows, a requirement that exceeded FlowBoost’s in-memory FBStorage and demanded a time-series solution with varying retention and continuous queries.

Etumos evaluated options, partnered with a host, and implemented InfluxData’s InfluxDB as the backbone of “FBTimeSeries.” With InfluxDB handling time-series retention and continuous queries, FlowBoost can now efficiently model lead behavior over time, compute rolling percentiles and other longitudinal metrics, and deliver smarter, data-driven marketing actions at scale.

Etumos