Case Study: The Vita Group raises brand profile with Influential

The Vita Group generates 300+ pieces of coverage with Influential

The Vita Group, Europe's leading flexible polyurethane foam solutions provider, tasked Influential with a B2B PR campaign to raise its brand profile. The challenge was to highlight the company's commitment to innovation, sustainability, and social values to differentiate it from competitors.

Influential implemented a multi-channel communications campaign that created thought leadership content, award submissions, and webinars. This solution generated over 300 pieces of coverage with a gross media audience of 77.9 million, securing features in top-tier trade publications and providing key interview and speaker opportunities for the company's leaders.

The Vita Group