Case Study: The University of Liverpool boosts collaboration with local businesses through Influential's integrated digital innovation campaign

The University of Liverpool reaches 6.55m online readership with Influential

The University of Liverpool faced the challenge of promoting its digital innovation services and increasing collaboration with local businesses during the height of the COVID-19 pandemic, when it was difficult to capture attention on any other topic. The vendor, Influential, was appointed to create a new go-to-market proposition and media relations strategy to cut through this noise.

Influential designed and executed an integrated strategy that included market research with 200 business leaders, the development of a customer value proposition, and a thought leadership whitepaper. This PR and digital marketing campaign successfully generated over 6.55 million online readers and 50.9 thousand estimated coverage views, leading to new business enquiries for the university and influencing local digital strategy.

The University of Liverpool