Case Study: Shropshire, Telford and Wrekin NHS boosts nurse recruitment with Influential

Shropshire, Telford and Wrekin NHS drives 4.5k clicks to apply with Influential

The Shropshire, Telford and Wrekin NHS trust faced the challenge of recruiting nurses in a declining market and promoting its region outside of major cities. They engaged Influential to move beyond traditional recruitment methods and build a new digital presence to attract and engage potential candidates.

Influential implemented a strategy built on creating engaging content and a multi-layered digital campaign targeting specific audiences like post-covid relocators and university leavers. This approach by Influential delivered strong results, including over 4,500 clicks to apply for jobs and an ongoing average of more than 25 quality applications per week, alongside 2.2 million impressions.

Shropshire, Telford and Wrekin NHS