Case Study: SEA LIFE Blackpool boosts awareness with Influential

SEA LIFE Blackpool secures 7-minute live BBC broadcast with Influential

The customer, SEA LIFE Blackpool, faced the challenge of reopening after a long pandemic closure and needed to stand out among numerous competing tourist attractions. The vendor, Influential, was tasked with creating an awareness campaign to position the aquarium as a must-visit destination by highlighting its main Ocean Tank exhibit.

Influential devised a solution by partnering with BBC Breakfast to host a live, underwater broadcast from the Ocean Tank. This first-of-its-kind segment, along with additional live hits, resulted in extensive coverage on BBC television and online, achieving an estimated 759 million in online readership and 454 thousand online views.

SEA LIFE Blackpool