Case Study: North West Cancer Research raises sun safety awareness with Influential

North West Cancer Research reaches 797M audience with 26 media hits using Influential

The customer, North West Cancer Research, faced the challenge of creating a fresh sun safety campaign to stand out against annual public health messages and raise awareness of skin cancer risks specific to the North West region, where rates are 10% higher than the national average. The vendor, Influential, was tasked with using creative, public relations, and digital marketing services to make people 'think again' about sun protection.

Influential launched an impactful campaign on a sunny day in Manchester city centre, handing out sunscreen samples and deploying a digital ad van with campaign messaging. This was supported by media interviews with an expert and a case study, alongside a concurrent digital campaign. The solution resulted in 26 pieces of media coverage, achieving an estimated audience reach of 797 million.

North West Cancer Research