Case Study: North West Cancer Research boosts sun safety awareness with Influential

North West Cancer Research boosts sun safety awareness with Influential, reaching 450,000 views

North West Cancer Research, a charity focused on the North West of England, faced the challenge of increasing sun safety awareness after statistics showed the region's skin cancer rates were 13% above the national average. They briefed Influential to create a campaign that would stand out and encourage safer habits, particularly among parents who often neglected their own protection while diligently safeguarding their children.

Influential developed a creative campaign that used children as on-screen news reporters to deliver the sun safety message to adults. The solution included a series of playful videos and a targeted digital campaign. The results for Influential's client were significant, achieving 14 media coverages—including a feature on BBC North West Tonight—nearly 1 million digital impressions, and 450,000 video views. The campaign also directly engaged 8,000 children and parents at events and was delivered to over 20,000 pupils through the charity's school program.

North West Cancer Research