Case Study: North West Cancer Research boosts bowel screening awareness with Influential

North West Cancer Research boosts screening awareness to 56% with Influential

North West Cancer Research, a charity focused on cancer prevention, faced the challenge of raising awareness and boosting early detection rates for bowel cancer. With the NHS lowering the screening age, the charity partnered with Influential to create a campaign that would encourage people aged 54 to 74 to return their at-home screening kits, a demographic where many mistakenly believed they were too young to be eligible.

Influential developed a nostalgic, content-driven campaign inspired by the culture of the 60s, 70s, and 80s to resonate with the target audience. The solution incorporated regional landmarks and a local football celebrity to enhance relatability. The campaign by Influential achieved significant results, including 21 media pieces and over 146,000 estimated views. Most importantly, it drove action, with 94% of those who saw it feeling encouraged to return their kit, and raised general awareness of the charity from 31% to 56%.

North West Cancer Research