Case Study: North West Cancer Research boosts regional awareness with Influential

North West Cancer Research boosts awareness by 40% with Influential

North West Cancer Research, a charity dedicated to funding cancer research and education in its region, partnered with Influential to boost its profile. The challenge was to raise awareness of the charity and highlight the stark reality that people in the North West are 25% more likely to be diagnosed with cancer, requiring a localized and authentic campaign.

Influential developed the "Cancer Has No Place in Our Home" campaign, which featured a striking stunt with statues on Crosby Beach and a targeted digital strategy. The results were significant, with 40% of surveyed people becoming aware of the charity and the campaign achieving 26 media coverages and over 50 million earned media impressions. Furthermore, 86% of those who saw it said it made them think more about improving their health.

North West Cancer Research