Case Study: NHS boosts COVID-19 vaccine uptake with Influential

NHS boosts vaccine uptake by 11% with Influential

The NHS faced the challenge of increasing COVID-19 vaccination uptake among Black, Asian, and minority ethnic communities in Cheshire and Merseyside, where data showed a disproportionate impact from the virus. The vendor, Influential, was tasked with discovering an authentic way to connect with these groups, build trust, and identify the most deprived populations reporting the lowest levels of vaccine take-up.

Influential developed a unique interactive mapping tool to create an accurate geographic profile of the region's ethnic communities. They then partnered with trusted community representatives to launch a micro-targeted 'Let’s Get Vaccinated' campaign. This integrated solution included digital ads, radio, PR, and door drops, delivering over one million impressions and 7.7 million viewers. The campaign resulted in an 11% increase in the likelihood to take the vaccination and a remarkable rise in actual vaccine uptake according to NHS data.

NHS