Case Study: Morgan Sindall Construction brings Intelligent Solutions to life with Influential

Morgan Sindall Construction delivers 196 media releases with Influential

Morgan Sindall Construction, a UK-based construction and regeneration business, sought to bring its innovative 'Intelligent Solutions' approach to life through powerful communications. The challenge for their long-term vendor, Influential, was to engage key audiences by moving beyond day-to-day media relations to curate insight-led content and events that would set the pace in the modern construction agenda.

Influential implemented a twin-track PR strategy, operating a hub and spoke press office while working in tandem with regional business development teams. The solution involved creating a range of signature content projects targeting specific sectors. This approach delivered significant results, including 196 media releases, 8 signature events, and 20 expert comments, achieving a substantial ROI and creating a platform for influential stakeholder engagement.

Morgan Sindall Construction