Case Study: Madame Tussauds Blackpool achieves global media reach with Influential's royal PR stunt

Madame Tussauds Blackpool drives 1.8M TV views with Influential

Madame Tussauds Blackpool faced the challenge of unveiling a new wax figure of Queen Elizabeth II in a way that was more spectacular than a simple ribbon-cutting, one that truly highlighted the immense skill involved in its creation and was fitting for such an iconic subject.

Influential devised and executed a PR stunt where the waxwork arrived via a horse-drawn carriage parade along the Blackpool promenade, flanked by Royal Livery guards. This solution, implemented by Influential, generated global media coverage, including 1.8 million TV views and a feature in the New York Post reaching 120 million people. The campaign achieved a total estimated media reach of 1.73 billion and drove a 30% increase in online revenue for the attraction.

Madame Tussauds Blackpool