Case Study: Madame Tussauds Blackpool drives awareness and footfall with Influential

Madame Tussauds Blackpool boosts website sessions 50% with Influential

Madame Tussauds Blackpool, part of a world-renowned brand, faced the challenge of unveiling a new Harry Styles wax figure in a highly competitive media environment. They needed an unexpected and innovative approach to generate maximum publicity and drive footfall, moving beyond a traditional press call. The vendor, Influential, was tasked with delivering a creative public relations strategy to meet this challenge.

Influential's solution was to take the wax figure to the singer's hometown, teasing the stunt with the message "Harry is Coming Home" via social media and digital ad vans. This creative reveal generated significant media attention and fan engagement. The results were substantial, including 404 million total audience reach, 607 thousand online views, a 50% increase in web sessions, and an organic social content reach of 194.7 thousand people for Madame Tussauds Blackpool.

Madame Tussauds Blackpool