Case Study: Madame Tussauds achieves major media coverage with Influential's reactive PR

Madame Tussauds achieves 125 media hits in 24 hours with Influential

The customer, Madame Tussauds, faced the challenge of capitalizing on breaking news around Boris Johnson's potential resignation to remain at the forefront of public consciousness. The vendor, Influential, utilized its reactive PR service to quickly devise and execute a strategic publicity stunt for the client.

Influential's solution was to rapidly transport a wax figure of Boris Johnson to a local job centre, a reactive PR stunt executed within 24 hours. This achieved significant media coverage, including features on BBC and ITV, resulting in 125 media hits, an audience reach of 5 million on TV, and 229,000 social media engagements.

Madame Tussauds