Case Study: Liverpool City Council boosts recycling participation with Influential

Liverpool City Council boosts recycling with Influential, driving 42 extra tonnes in a month

liverpool city council faced one of the lowest recycling rates in england and needed to urgently shift resident habits, reduce contamination, and earn trust. The council partnered with Influential to create a bold campaign that would address widespread confusion and turn good intentions into action.

Influential developed the "Talking Bins" campaign, which used animated bin characters rooted in local humour to provide clear, practical recycling guidance. The solution drove immediate results, including an extra 42 tonnes of recycling in the first month and a 492% increase in blue-bin requests. The campaign also reached 1.2 million people, with residents spending an average of 28 minutes engaging with the guidance.

Liverpool City Council