Case Study: Everton Football Club achieves unprecedented public consultation support with Influential

Everton Football Club wins 63,000 consultation responses with Influential

The customer, Everton Football Club, faced the challenge of generating widespread public support for its plans to redevelop its stadium and build a new one on Liverpool's waterfront. The challenge was to engage not only club supporters but also non-supporters and non-football fans. The vendor, Influential, was tasked with delivering a major public consultation to highlight the social, economic, and heritage benefits of the project.

Influential implemented a comprehensive communications strategy for 'The People's Project,' which included a dedicated website, a VR experience, animated videos, and a robust public consultation process. The solution also involved email and geo-targeted social media campaigns. The results for Everton Football Club were unprecedented, with the campaign generating 63,000 questionnaire responses and 96% support for the plans, making it one of the largest and most successful commercial development consultations in the city's history. Influential's work also earned them a marketing award.

Everton Football Club